Our MISSION - What we do every day

Make the Customization
Super Easy, Super Affordable, and Super Fast For Everyone, Everywhere

Our Core Values (CUSTA Values)

Customer Centricity

Work Backwards From Customer Value.

United in Purpose

One Team, One Mission.

Strive for Excellence

High Standards, Higher Impact.

Thrive on Transparency

Stay Open, Stay, True

Advance with Accountability

Lead. Own. Solve.

Our Leadership

Joe Yudai Takagi
Founder & CEO, CUSTA
Joe, the Founder & CEO of CUSTA, a Southeast Asia-based customization startup, brings a wealth of knowledge and a proven track record of success. Before founding CUSTA in 2023, Joe held several prestigious roles across various organizations. He served as COO and Chief Growth Officer at RAKSUL, a prominent printing e-Commerce business in Japan, where he played a crucial role in transforming it into the country's largest service in the industry.

As a member of leadership team, RAKSUL was listed on the Tokyo Stock Exchange, showcasing Joe's exceptional business acumen. His career also includes leadership roles at startups and established companies, such as PwC Japan, NTT, and startups in the e-Commerce and education sectors, further solidifying his ability to drive growth in diverse industries.

His belief in the power of perseverance, humility, and ambition continues to guide his efforts at CUSTA, where he is focused on building an innovative digital platform in the customization industry. Joe's work promises to make a profound impact on businesses and individuals alike, accelerating digital transformation in Southeast Asia.
Past-Experience:
Vice President of Asia-Pacific
Former COO & Chief Growth Officer of Printing
E-commerce
(Largest Printing e-Commerce Company in Japan)
Former Board Director, Danballone Inc.
(Largest Packaging e-Commerce Company in Japan)
Former Board Director, NETSQUARE Co., Ltd.
(One of the Leading Digital Printing Companies in Japan)

The Team

Head of Merchandise Business,
Merchandise Business
Cho Karazawa
He led business growth at MISUMI, the world's largest e-commerce platform for machine production, as Director of Marketing & E-Commerce in Thailand.
Head of Product,
Product Development
Chin Wye Jin
He held leadership roles such as Head of Mobile at Maxis and Head of Digital Supply Chain at Celcom, and also led multinational development teams at Mindvalley.
Senior Manager,
Sales & Customer Service
Sandy Yap
She served as General Manager at Tool Depot and Mr. Paint Shop, overseeing both retail and e-commerce divisions while driving digital transformation initiatives.
Senior Manager,
Product Management
Kevin Goh
He was involved in the development of Maxis's online store and customer portal. He later led digital strategy and innovation management at Celcom.
Manager,
Corporate Development
Faris Nazmi Bin Shafii
He served as Head of Finance Shared Services at 4Fingers, overseeing financial accounting operations across Malaysia, Singapore, and Indonesia.
Engineering Manager,
Technology & Engineering
Tinh Pham Minh
He worked as a Full-Stack Engineer at one of the biggest company in Germany. Now he is leading the Technology & Engineering division at CUSTA.