Kuala Lumpur — Oct 22, 2025
Homegrown customisation e-commerce platform CUSTA Sdn Bhd has unveiled a major upgrade to its service, doubling its catalogue to 4,000 products while introducing unlimited customisation combinations with real-time pricing and lead-time visibility.
The upgrade positions CUSTA as one of the first platforms in Malaysia to offer large-scale customisation with instant pricing, setting a new benchmark for the local custom printing and merchandising industry.
The enhanced platform now includes a streamlined product catalogue capable of displaying thousands of items in a clear and organized format.
On the product page, users can:
These improvements simplify the ordering process for businesses looking to customize branded merchandise or products.
Traditional offline procurement for customised products often takes up to 15 business days.
With the upgraded CUSTA platform, this process has been significantly reduced:
This digital approach eliminates many of the delays typically associated with manual coordination between suppliers and printing vendors.
According to Joe Takagi, Chief Executive Officer of CUSTA, small and medium-sized enterprises (SMEs) account for nearly half of Malaysia’s gross domestic product, yet access to customisation services has historically been slow and inefficient.
“The relaunch of CUSTA removes these barriers by combining unlimited design freedom with instant price transparency,” Takagi said.
He added that the platform aims to make customisation services accessible to individual creators, small businesses, and large organisations across Malaysia.
The platform’s upgrade is also aligned with Malaysia’s broader digital economy goals, helping local businesses adopt more efficient digital procurement processes.
By enabling faster customisation and transparent pricing, CUSTA aims to:
Since its launch, CUSTA has delivered over 500,000 customised items across Malaysia and Singapore.
More than 90% of its orders come from Malaysian SMEs and emerging brands, highlighting strong demand for flexible customisation solutions.
The company has also recorded over seven-fold year-on-year sales growth as adoption continues to expand.
To celebrate its second anniversary, CUSTA launched the “CUSTA Service Renewal Campaign”, running until November 30, 2025.
Promotions include:
For more information about CUSTA’s services and customization platform:
@ 2025 CUSTA. All rights reserved
CUSTA SDN. BHD. (Company Registration
No. 2023010003516 [1522349-U])